New technologies are radically transforming not just the world of social relationships, but also the business of food. Creating goods like meat and chocolate out of cell cultures, predicting precisely accurate degrees of success a product will have in the market with modern forecasting methods or leaving a store without physically paying for the chosen products… The world of food will make it possible in the future. Also, online shopping plays a big part in this changing business of food, which involves all of us. I´m pretty sure almost everybody of you ordered at least once clothes online. Did you ever consider buying fresh food online, though? Let us dive into a new, modern world and explore food in other dimensions. By the way, ever thought about establishing a start up in food business? Yes? Great, you will find some useful advices how to get this work done below.
Running an online food business successfully isn’t an easy task, because you have to consider lots of aspects. However, modern technologies can make it possible and create a totally new flair in this kind of business. Let me give you some examples: ALGRANO is a coffee company. But not one of the normal ones we all know. ALGRANO works via an online platform and directly connects producer and roaster to create the finest coffee. This innovative interaction builds up a supply chain of raw coffee, which is 100 % transparent. This means, you know for sure from which country your coffee comes from, in which hands it was, where it was transported to and that all parties, also small coffee farmers in developing countries, profit by this way of business. If you want to know more about it you find the link below.
Let’s stick to coffee, which is one of the most consumed goods every day and all around the world. The non-profit organization TEIKEI is using the world wide web to build up something beautiful. Their vision is to build a way to redevelop global solidary agriculture to create a friendlier world for the environment and humans. Due to special planting techniques, coffee trees are planted within existing forests in Mexico. No single tree has to be cleared to achieve the perfect yield. The non-profit organization enables farmers the possibility to earn money without suppression to be able to support themselves and their families. The transport of the coffee beans is conducted in an old way with a new, climate-friendly awareness. By the power of wind, which doesn’t produce any greenhouse gases, a sailing ship carries the good from Timbercoast in Mexico to Northern Germany. This journey takes around 70 days. Afterwards the beans are roasted by professionals and are then available for the environmentally aware coffee lover. Visiting this platform is totally worth it. You can find the link below.
Now, let’s talk about the idea of an online startup. Many people consider to build up a startup at least once. But you have to be aware of one important aspect: A total online store without any physical shop support isn’t easy to keep alive in the field of food business. Especially if the dealt products should include fresh food like fruits and vegetables. First of all, it is essential to get to know your target group as well as your products. Which product does the customer want to buy online? How do you want to bond the consumer to your products? Where do you want to store these goods? There are many questions that need to be answered before you start your business. If you know entrepreneurs or professionals in the food business ask them for a meeting. Many people are open to help and maybe you build up partnerships. Another important aspect is the data architecture: you need a data warehouse where all the data for the online shop has to be stored. Also personalized advertisements for the customer during online shopping are essential. Personalized advertising is one of the most efficient ways to influence the customer in a positive way. As you can see many aspects have to be reflected and progressed, which takes a bit of time. However, I can promise you the time is worth it, when you are in love with your startup idea.
To sum up, digitalization in a modern world which includes the latest technology and the world wide web can help to make things way more exciting or also easier. It always depends on what you want to create with these aids. If you want to share some inspiration or ideas, leave a comment; I´m really curious. Have a good day.
#FoodBusiness #FoodLover #TheWorldOfFood #Digitalization #Coffee #StartUp #Inspiration
Image source: https://unsplash.com/photos/zp-0uEqBwpU
Author: Regina Hauser
FoodArchitecture 