New technologies are radically transforming not just the world of social relationships, but also the business of food. Creating goods like meat and chocolate out of cell cultures, predicting precisely accurate degrees of success a product will have in the market with modern forecasting methods or leaving a store without physically paying for the chosen…

Imagine you were assembling a pizza on a touchscreen by dragging and dropping ingredients or moving them around with your fingers. Comparable to this, using automated formulation modules consisting of tailor-made, flexible robotic platforms and convenient software, allows for the gamification of research and development. Christa Nutzhorn, director of business development at Chemspeed Technologies, introduced…

Well, the life cycle varies from product to product. There are products in the market that never change for ages and the company is still stable and strong in the market. Otherwise, there are products whose life cycle changes each season. For example, Coca-Cola®, Ovomaltine, Aspirin, Red Bull® are companies that can’t be easily replaced….

“Digital is everything. Understand your customer. Win or learn.”, was the headline of the first guest speaker’s lecture of the digital food business week 2020. Manuel Nappo came up with the very first question: how the future will look like? Nobody knows what to expect. The picture of “The New Yorker” from 2017 looks as…

When we are analysing the value chain in food industry, we will always come across the middle man. He or she is an integral part of our idea on how the world wide food producing system works: bargaining for a good price, giving purchase guarantees and facilitating access to market, the middle man is a…

To properly recognize the relevance of the headline, it is of the essence to understand the historical context and the state of the society, that bitcoins were born into. It is the year of 1991 and digitalization is ever-present. Stuart Haber and W. Scott Stornetta just outlined the first blockchain technology as an attempt to…

The Digital Food Business Week from the 5th to the 11th of January 2019 gathered a series of speakers around the topic of Digitalization and Food at the ZHAW Wädenswil as part of the consecutive MSc Life Science Specialization Food & Beverage Innovation. Figure 1. Lecture program of the Digital Food Business Week 2019 The program…

By Agent D.T. Rethinking sustainability. Online shopping another step toward a digitalized future and a step backward to less healthy wellbeing. The shift toward more and more digitalized food businesses has become a fact. More and more people are shifting their shopping behavior toward online-shopping experiences, especially the young generations (who are the future). Online-shopping…

By anonymous author When consumers can no longer trust food If you ask different people for a definition of quality, you will get just as many different answers. The student will say quality is a cheap and tasty product. For him, the origin or the manufacturing conditions will be less important than for an urban…